Centropic
"Centropic" (or the related term "centropy") generally means a tendency towards the center, order, or integration, acting as an opposite to entropy, which describes the natural tendency of systems to fall apart or become disordered.
What we do
Marketing
Building systems that attract and retain the right customers through focused, authentic messaging.
Sales
Creating efficient sales processes that eliminate friction and convert attention into lasting relationships.
Operations
Streamlining workflows to reduce entropy and free your team to focus on what matters most.
Software Development
Building custom systems designed for your specific reality, not generic templates.
Business Development
Identifying and pursuing opportunities that align with your vision and create sustainable growth.
DevOps
Automating deployments and infrastructure to eliminate manual errors and keep systems running smoothly.
Automated Testing
Building test suites that catch issues before they reach production, ensuring reliability and confidence in every release.
Design
Creating interfaces that reduce cognitive load and guide attention to what matters, making complexity invisible.
What we're working on
eilandwerk.nl (August 2025 - now)
A data-driven hyperlocal job platform that surfaces all local opportunities for everyone, with paid visibility tools for companies to amplify their reach. Currently serving 275 companies with 35,000 job impressions and 1,000 job views per week.
What we believe
We believe entropy is the enemy.
Every business fights decay—systems break down, processes bloat, clarity fades. We build software that actively reverses this, creating order that sustains itself.
We believe focus is a superpower.
In a world of infinite distraction, the ability to hold attention on what matters is the ultimate competitive advantage. Our systems protect focus like treasure.
We believe in your game, not the default.
Society assigns you tools, processes, "best practices." We help you break free and create systems designed for your specific reality.
We believe direct experience is the only teacher.
No amount of planning beats shipping and learning. We build fast, measure everything, and let reality guide us.
We believe mastery sets you apart.
While others chase quick wins, we go deep—optimizing until milliseconds matter, until systems think for themselves. Simplicity is conquered complexity, and dedicated time for quality is a non-negotiable.
What we offer
Consulting
We help you identify entropy in your systems and create a clear path to order. Book a consultation to discover how we can reverse chaos in your business.